'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.


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5 Ways to Keep Your Social Media Accounts Safe From Hackers

5 Ways to Keep Your Social Media Accounts Safe From Hackers

Taking even the most basic security steps makes it far less likely hackers will make the effort to break in.


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77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17

77 Facebook Ad Resources, Instagram for E-Commerce & More: The Social Scoop 4/22/17

HAPPY EARTH DAY 2017! Add a frame to your Facebook profile photo/video, get involved, take action, make a donation if you can. I love all the videos at Conservation.org – like this one [...]


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Marketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17

Marketers Read Your Facebook Photos, Linking Facebook Groups to Pages & More: The Social Scoop 5/23/17

Last week, I mentioned that you can now see the number of SAVES next to each Facebook Page post… I was under the impression this was for Admins of Pages only. Turns out, it’s a new [...]


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Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Facebook Ad Placement Options, Ways to Repurpose Content & More: The Social Scoop 6/21/17

Greetings from Beautiful British Columbia, Canada! Wowee, I’m so happy to be back in the country of my birth and childhood. I’ve had a long trek and had to deal with a number of [...]


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Site Crawl, Day 1: Where Do You&nbspStart?

Site Crawl, Day 1: Where Do You&nbspStart?

The 10 most valuable pieces of content we can find for SEOs. Every 2 weeks.


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5 Things Affecting Your Facebook Ads’ ROI, The Right Contest Wording & More: The Social Scoop 6/13/17

5 Things Affecting Your Facebook Ads’ ROI, The Right Contest Wording & More: The Social Scoop 6/13/17

Not too many Facebook updates to report this week… just news of an epic Facebook Groups Community Summit event happening in Chicago on June 21-23, 2017, featuring Mark Zuckerberg, Chris Cox [...]


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Facebook Marketing: What SMBs Need to Know, Managing Multiple Pages & More: The Social Scoop 6/6/17

Facebook Marketing: What SMBs Need to Know, Managing Multiple Pages & More: The Social Scoop 6/6/17

A few quick Facebook updates this week: Facebook now lets you add any posts to an album: photos, videos text updates, and check-ins. Could this be Facebook striving to compete with the newly [...]


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New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than&nbspEver!

New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than&nbspEver!

The 10 most valuable pieces of content we can find for SEOs. Every 2 weeks.


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10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

10 Effective Facebook Ad Examples, 32 Inspiring Email Campaigns & More: The Social Scoop 7/18/17

Wow, a busy week for Facebook – here’s a roundup of recent Facebook updates and changes you may want to know about: Facebook Cover Videos – this feature has now been rolled [...]


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How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17

How Facebook is Becoming a Local Search Player, Email Campaign Ideas & More: The Social Scoop 6/29/17

Greetings! Today is my last day in Beautiful British Columbia, Canada! Wow, I’ve been on the road now for 11 days straight, with multiple events. I fly from Vancouver back home to San [...]


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Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

Create Better Mobile Video Ads, Content Proofreading and Editing Tips & More: The Social Scoop 7/5/17

For my friends in the US, I trust you had a wonderful 4th of July celebration. I enjoyed a fun party on the 3rd and streamed the fabulous firework display on Facebook Live – it was actually [...]


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Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

Facebook Influencer Marketing, Free Video Creation Tools & More: The Social Scoop 7/11/17

I’m sure you’ve heard by now… the epic ‘Jayden K. Smith’ hacker warning storming the world on Facebook Messenger is a total hoax. (It’s actually been doing the [...]


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The Evolution of Influencers, From the 1700s to Today (Infographic)

The Evolution of Influencers, From the 1700s to Today (Infographic)

While influencer marketing may have started long ago, it's reaching new heights today with the help of social media.


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Facebook Marketing Hidden Gems, Awesome Instagram Stories & More: The Social Scoop 8/16/17

Facebook Marketing Hidden Gems, Awesome Instagram Stories & More: The Social Scoop 8/16/17

I tested out the new Facebook Live Stories today. If you haven’t tried it yet – or don’t yet have access – Live Stories on Facebook is available only on personal profiles [...]


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How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

How to Make a Facebook Cover Video, Facebook Ad Types & More: The Social Scoop 8/9/17

Facebook Updates – here’s a selection of updates from my recent roundup post on my Facebook Page (embedded below). News about Facebook Stories, the Groups mobile app, video re-shares, [...]


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SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom

SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom

Below is what happened in search today, as reported on Search Engine Land and from other places across the...


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